This presentation uses “pearls of wisdom” to highlight the important aspects of the components of marketing – product, price, place and promotion. It gives examples in increasing detail how to strategically manipulate these components to achieve the overall objectives of the business. It identifies key questions that must be addressed when developing the marketing section of the Business Plan for the organization.
Presented By: John Leggette
Contact: Mary at firstname.lastname@example.org
Sponsored By: SCORE of Chester and Delaware Counties